The Features Of Soccer Cleats

Soccer cleats refer to a firm ground soccer shoe, fitted with studs or cleats to provide traction on most grass surfaces and outdoor soccer fields.

The first soccer shoes were ordered by King Henry VIII in 1526 when he wanted another pair to play football with. One that was tougher than his ordinary shoes. As the game got formalized in the mid 19th century, so did the accessories one needed to have while playing the game, the most important of which were the football shoes.

Vulcanization of rubber was an important invention for the manufacture of cleats whose primary purpose was protection of the players’ feet. And so on from there, many innovations and generations later, football boots have come to represent the advancement of shoe making technology and materials and its importance in football, a game which enjoys absolute popularity amongst all the nations of the world. Today’s soccer cleat

Is not built so much for protection as for performance enhancement of the player! It does not even cover the ankle of the player. The cuts and organization of the studs are to suit different purposes. Amateur players use plastic studded cleats for hard ground. A wet ground requires detachable studs for better grip. These could be metal, plastic or rubber. Rubber soles are provided for indoor football shoes and there are special shoes for artificial turf.

Football blades where the studs have blades facing in different directions to minimize ankle injury to the wearer and deliver excellent grip are also an innovation that has drawn flak for causing a disproportionate number of injuries to other players.

A combination of synthetic fibers with or without leather is used for the upper, nowadays, with emphasis on the lightness of the boot. Carbon fiber as a new material, provides extreme lightness and is extremely flexible.

Additional features have been introduced like rubber ridges and shaping the boot for the ball enhance the player’s performance. There are shoes fitted with microchips that capture’s the player’s performance metrics and transmits it to a tablet or PC.

The latest is the environmentally friendly shoe, made with recycled and renewable material. This is also extremely lightweight.

Football cleats of the Future – Some interesting crystal ball gazing

· One young player predicts that the cleats of the future will have retractable studs, allowing him to use them as ordinary shoes· Autolacing capabilities which will be good – the wearer, after tying the laces steps back into the heel of the shoe. While stepping back, he pushes a lever which lock the laces in place. Then the lever is disconnected in case the player steps back again while playing.

· Recyclable material and carbon fibers used in building aircraft will definitely be the order of the day in creating lightweight boots that contain material used in the last world cup! Not only that, each pair of boots will be recycled and rebuilt to suit that customer’s requirements.

Boots that fit like a sock… such silhouettes will be more in demand for better performance and comfort.

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Tips for Developing Astute Investing Skills

Learn to discern conflicting analyses, reports, and data as you research investing opportunities

As an investor, you must make decisions based on your study, research, and personal opinions and beliefs. You should not depend solely on the research and opinions of others. There is much good advice and information available to you.

However, there’s also a lot of differing information that you must cut through to make informed investing decisions. Here’s what you can start doing now:

Understand decisions made by entities independent of publicly traded companies

General Electric (NYSE:GE), through its Power & Water division, GE Hitachi, offers advanced and sophisticated technology for the nuclear energy industry. The GE Hitachi nuclear alliance unites GE’s design expertise and history supplying reactors, fuels, and services worldwide with Hitachi’s proven experience in advanced modular construction. This is all well and good.

Nonetheless, previously, the Canadian Press noted that, “A Federal Court ruling has thrown out the preliminary approvals for a series of new nuclear power reactors in Ontario.” Therefore, this is a case of weighing company initiatives against the landscape and mindset of the jurisdiction in which they operate, or may wish to operate with new projects. You must be aware of this when you invest.Understand the difference between company outlooks and what’s going on in the marketplace

Cameco (TSX:CCO) (NYSE:CCJ), regarding its long-term prospects was very positive about its outlook and the outlook for the uranium industry in general. The company did say in its 2013 annual report that any development or expansion of its remaining projects would depend on how market conditions develop. Cameco’s intention is to build up Cigar Lake and to expand the McArthur River/Key Lake operation.

Commercial production commenced in May 2015 at Cigar Lake with a total of 11.3 million pounds (100% basis) produced by the end of the year. The expectation is that the build up to licensed capacity of 18 million pounds per year will be in 2017.

What’s’ happening in the marketplace? In 2014, Mining.com reported that poor markets caused Cameco to put its Millennium uranium mine on hold. The highly prospective Millennium deposit is on the shores of Slush Lake in Saskatchewan. Cameco had asked the Canadian Nuclear Safety Commission (CNSC) to postpone a hearing scheduled in June 2014 into a licence application for the Millennium Mine project. The estimation is that this project has in excess of 50 million pounds of uranium.

Consider company strategies and the new economy

Sears Canada (TSX:SCC) Sears Holdings (NASDAQ:SHLD) never seemed to transform its operations as other retailers. Sears Canada dispensed some of its best stores and raised hundreds of millions of dollars in the process. Sears Canada was a mainstay in Canadian downtowns and major shopping malls.

The Company’s Toronto Eaton Centre flagship store became a Nordstrom (NYSE:JWN) store. Sears Canada has seen its target consumers taken away by bulk stores and higher-end retailers, not competing with them effectively.

Consider government reports

These are reports prepared by any level of government: federal, provincial/state, or regional or municipal. Oftentimes, federal government pronouncements paint a rosier picture than what is really happening in the economy. This is especially true at election time. You must look at what other government agencies are saying, not just the political figureheads of parties. Consider what U.S Federal Reserve Chairman Janet Yellen said in the past. She told the Joint Economic Committee of Congress that under present policies, the federal government’s deficits, “will rise to unsustainable levels.”

As an investor, you must consider what that will do to the U.S economy, the business environment, and businesses. By extension, what will this do in the coming years to Canada’s? When the U.S. rolls over, it typically nudges Canada who’s napping on its shoulder.

Due diligence means more than just studying the latest quarterly results of companies. It means studying and discerning between different government, economic, as well as marketplace reports that often are contradictory. It’s your responsibility to discern between the wheat and the chaff. If this means taking longer to make an investment decision, so be it. In the end, you will make a better investment decision.

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National League Teams Already Have DH, So Why Wait?

After nearly fifty years, the experiment will finally be recognized as a success. Baseball Commissioner Rob Manfred has hinted that the designated hitter, which the New York Times once called a “gimmick,” will be used in the National League.

It was in 1973 that teams in the Junior Circuit elected to have another player hit for the pitcher, a concept that most considered a short term effort to increase offense. History was made that spring when Ron Bloomberg stepped to the plate for the Yankees to become the first DH ever.

The DH quickly became a valuable tool for American League clubs, who went on to win five of the next seven World Series. Although the DH was not used during the Fall Classic, one must admit that it certainly proved advantageous in several respects during the season.

Because they did not have to bat, the American League pitchers were better rested with fewer bumps and bruises than their National League counterparts. The A.L. managers had happier players, since each team had nine starters and thus increased playing time for everybody.

Now that the Commissioner has broached the idea of the DH across the board, players on the National League teams can look forward to similar happiness. Manfred declared that the DH in the National League could come as early as the 2017 season. bolder move would be to institute the DH this year, an idea which would intensify the season as well as increase what has been an embarrassing lack of offense over the past half decade. This would be particularly welcome now, since almost half of the teams in the N.L. find themselves in complete rebuilding mode.

Not only would using the DH help these clubs compete, but it would also increase fan interest during the rebuild. Most clubs already have players who fit the DH mold perfectly, and here is the list of those sluggers.

Braves: Nick Swisher

The veteran has been a clutch hitter with decent power and pop throughout his career, but he currently has no spot in Atlanta’s regular lineup.

Brewers: Jonathan Lucroy and Chris Carter

Having Lucroy in the lineup without having to catch every day would certainly increase his production and career. He has already had experience at first, so he could occasionally allow Carter to get a defensive rest without losing his turn in the order.

Cardinals: Matt Adams

Adams would be the perfect DH, especially against right handers. A bonus for St. Louis would be using Yadier Molina as the DH against lefties, thereby preserving his health for a postseason run.

Cubs: Kyle Schwarber and Jorge Soler

Schwarber’s struggles in left were apparent in the playoffs last year, as he had been catcher for most of his career. With the DH in play, he could still catch on occasion and allow Soler to rest defensively.

Diamondbacks: Yasmany Tomas

The International free agent still has no true defensive home after an entire year in Arizona. He would be the perfect fit as DH, almost the Big Papi of the N.L.

Dodgers: Andre Ethier

Instead of trying to trade Ethier, as they have done for the past few winters, Los Angeles could have his quality bat in the lineup every day.

Giants: Buster Posey and Brandon Belt

The former Most Valuable Player and star catcher has already suffered several significant injuries behind the plate, so he has been used occasionally at first. Providing San Francisco with the option of the DH would help Posey’s production and lengthen his career, while allowing Belt more opportunities to spell the outfielders.

Marlins: Ichiro Suzuki

Another former M.V.P., Suzuki is still one of the most exciting players around. Seeing him bat every day would be a good reason for Miami fans to start coming to games. Mets: Wilmer Flores

Currently the fan favorite has no regular position, and he has enough power to warrant a role as the club’s DH.

Nationals: Clint Robinson

He is too good of a hitter to be a backup outfielder/first baseman, so Washington could really benefit from the implementation of the DH.

Padres: John Jay

He was acquired over the winter to be a backup outfielder, but a DH role could allow Jay to be a good veteran presence as San Diego undergoes a rebuilding year.

Phillies: Darrin Ruff

There is already controversy about Ruf taking playing time away from veteran All-Star Ryan Howard, a problem which the N.L. DH would immediately quell.

Pirates: Michael Morse

Had the DH come last year, the Pirates would probably have kept Pedro Alvarez. Nevertheless, Morse could fill a similar role in 2016.

Reds: Devan Mesoraco

Any doubt whether the catcher can fully recover from surgery to be an effective backstop, a situation that would leave Cincinnati without the All-Star’s valuable bat.

Rockies: Mark Reynolds

Reynolds, even though listed as a corner infielder, has always been the N.L.’s version of a DH. An edict from Manfred would simply make it official.

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4 Content Marketing Trends for Business Owners

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

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New Jeep Wrangler Review

Introduction

The Jeep Wrangler Unlimited is a medium-sized, compact car from the famous SUV manufacturer. Its design roots can be traced back to Willy’s MB and Jeep CJ that used to be produced back in the early days of the SUV. The new Jeep Wrangler models have the traditional toughness you could expect from a Jeep yet gives an entirely refined appearance. The new 2017 Jeep Wrangler Unlimited is expected to hit the showrooms later this year. So, let’s give you a run-down of what you can expect from it and what changes are present from its earlier 2016 version as well as what its competitors are up to.

Appearance

The new 2017 Jeep Wrangler Unlimited won’t have a complete shift from its 2016 version that’s for sure since any major design overhaul from the company invites scepticism from the auto lovers. Most of us have been used to the rugged frame, full throttle four-wheel drive and a pair of robust axles and so we can’t expect anything too far-off. But, regarding the new model’s materials used, Jeep is expected to use rendered Aluminium since it will make the car even stronger yet lighter. You can also expect the iconic folded down windscreen as well this time around! Any mechanical changes?

Since Jeep has going on about it a while, we can possibly expect it in the 2017 edition, and that is the small matter of automatic transmission. The 2016 Jeep Wrangler Unlimited had 6-speed manual and 5-speed automatic transmission, and the problem was with the latter since the power breakdown wasn’t enough to cater for the heavy requirements of an off-road vehicle. So, Jeep will increase it to an 8-speed automatic transmission this time around, and this will help improve the accelerator response and fuel efficiency on the go for the new car. Torque is expected to remain unchanged at 260 lb/ft. The same thrilling 4WD experience will also be continued (Like it is ever going to end!)

Fuel Economy

Thanks to the new 8-speed automatic transmission and body frame, the fuel efficiency of 2017 Jeep Wrangler Unlimited is expected to increase significantly this time around. It can be as much as 1-2 mpg in manual transmission and 3-4 mpg in the automatic transmission. The car is expected to continue with 87-Octane fuel just like before. They are expected to go up a little bit more than the yearly inflation rates since the change in the transmission and body would require more premium work. Price range from a manual transmission-based two-door Sport model @ $25,000 and a fully loaded Rubicon around $45,000 inclusive of the destination fee that was about $1,000 on its own.

Competitors

Nissan Frontier, Subaru Forester, Toyota Tacoma and Colorado from Chevrolet are just a few of the competitors you can expect to give a tough time to the Jeep’s new and refined monster. But regarding fuel economy and pure thrill, who can come close to this beauty?

When is the release date?

The new 2017 Jeep Wrangler Unlimited is expected to release by late 2016 or early 2017 according to carpreview.com.

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