Tips And Tricks To Market Your Website

New Year is ready to knock your doors with new dreams, challenges, and opportunities for your business. No matter, how many mistakes you have done in your past year, it’s time to correct them all. This may give a kick-start to your career and let you touch the new heights in your business. The first thing you should keep in mind is that creating a website is not enough, you also have to spread it around the world, so, it can create opportunities. Marketing is a daunting task that you cannot overlook anyhow, so, here are some proven ways that can help you to market your website in 2017, which allow you to rock on the internet with your distinct identity. Optimization Is The Key: Search Engine Optimization (SEO) is an important and unforgettable factor for the success of your website. It may increase the visibility of your website, so, the first and foremost thing you need to do is optimize your web pages, content or social links for search engines. It helps to market your website in all over the world by the mean of increasing its ranking on different search engines.

Breathtaking Design That Catches The Eyes: Another way to market your website over the internet or intranet is by creating mesmerizing and inspiring design that catches the eyes of its visitors and pulls them to go through your website once. The design is the soul of your website that helps in its marketing. Always give a look and add functionality to your website that attracts human and web spiders as well.

Spread It To The World With Social Media: Nowadays, social media is ruling the market it helps to viral any news in a few seconds. So, you should also take its help to market your website. You can easily create your business pages on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr and many more and get quality traffic to your website. Content Is The King: Last but not the least method to market your website is by creating engaging and inspiring content to post on your website that gives your visitors a reason to come back. Always remember unique content not only open the doors for new visitors or retain the existing ones but also give search engines a reason to crawl your website, which in result increase its ranking.

These are some simple tips and tricks you can use to market your website in 2017. So, what are you waiting for? Use it and get ready to touch the new heights in your business.

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LYFT Driverless Car Network

Not so long ago in the past and to be more specific, it has been just 4 years since the announcement of LYFT as a large competitor for Uber. Today the company has grown in size and popularity and is definitely making waves in terms of pricing along with coverage. This company was first thought of as a fly by night company to be hauled away in the next big growth of Uber. However, this has been a far thought for LYFT. This company has been silently building itself and engulfing its efforts in technology. Their most recently talked about innovation to be brought online will be a Driverless Car Network.

Now many have bogged at the idea of Driverless cars, but they are becoming more and more trendy as time moves on. Innovators such as Mercedes has put self-driving capabilities in many of its models, followed by General Motors Nissan, Toyota, Audi, Volvo, and Tesla. Self-driving cars are no longer a talk of possibility; they are now here to stay. For that reason, GM has jumped on the forefront to invest $500 million in LYFT’s initiative for their Driverless Car Network. This effort essentially will change the way how we commute and reduce the risks associated with impaired drivers or drivers which are inebriated. As opposed to going out in the car yourself to make a pickup of a friend or parents, a simple call or selection in the LYFT app will send a Driverless LYFT vehicle to the pickup aid of the designated person and taking them safely to their next location without incident. This means that the 94% of road accidents which are caused by human error will be drastically dropped due to the car being driven by Artificial Intelligence. Roadways will be more accessible with less vehicles cluttering the highways as more accessibility for carpools and more ability to work while riding effortlessly to work or to school. Many traffic jams are accounted by accidents which occur during morning or evening rush hour. Imagine not having to deal with such delays and being able to effortlessly get home while finishing up a project for work, school, or leisure. This is the future the LYFT is in the process of unveiling to the world in 2017. As far as designs for the Driverless Car Network that LYFT will unveil in 2017, its all just speculations as LYFT along with General Motors has managed to keep talks or leaks about the designs under heavy guard. At the moment these companies stand at the cusp of changing the way how we all use our vehicles and LYFT is the company that is driving the helm.

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Sailboat And Yacht Detailers Companies Need To Think About Sail Cleaning Services

Sailing is the fun part, cleaning, well not so much. Still, if you don’t take care of your equipment, Murphy will take care of you. Luckily, for those of us in the sailboat and yacht cleaning business we can make money taking care of the challenges that go along with boat maintenance and keep repairs to a minimum by helping owners keep their vessels in ship-shape. I’d like to explain one aspect of boat cleaning that many boat detailers fail to take advantage of, and that is sail cleaning.

Why clean sails? Well, of course you want them to look good when you hoist them up, free from black mold and ugly salt marks. But that’s not the only reason, healthy sails will not chafe as easily, nor will their stitches come apart as much. Doubt what I am saying? Well, then let me recommend some required reading. In the January 2017 Issue of Sail Magazine there was a relevant article titled; “Sail Care – Look After Your Sails And They Will Look After You,” by Peter Nielsen. The article talked about the fact that if you don’t clean the dirt or salt off the sails, then you will have abrasions from the dirt and rats will smell the salt and be attracted to it, then make their nests there and eat away at the sail. Cleaning the sails is not hard to do, but many sailors and yacht owners do not have the time or are too tired after a day of sailing to clean them properly.

The article and most professional boat cleaners recommend soaking the sails in warm water and detergent, something mild and approved by the manufacturer – always remember that sails have different amounts of material and stitches in them and the manufacturer knows what’s best to use to prevent deterioration. After soaking the sails you want to thoroughly rinse them, I recommend soft or RO water. The article stated to rinse until you could no longer smell any detergent and I’d suggest you don’t smell any salt either and if you’ve rinsed them properly you won’t. It might take a couple of rinses to be sure. Charging $100 per sail is not unreasonable, but be careful if they haven’t been clean in a while, you’ll need to charge more for neglected sails or sails that are dirty or starting to come apart as you have to use a little elbow grease (lightly) and it will take you a lot longer to clean. However, if you regularly clean the sailboat for your customer, $80 to $100 for average sized sails turns out to be a nice add-on to your boat cleaning services, larger sails go up in price try $150 to $300. Think on this.

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3 Content Marketing Trends to Watch

“Content marketing is a success defining element for today’s businesses. Better the content marketing better is the business.”

Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Video is visual description of your story.

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

  • Videos increase click-through rate by 200-300%
  • Videos increase conversion by 80%
  • 64% of customers make buying decisions after watching the video
  • YouTube reports 100% increase in mobile video views every year.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

  • Deliver your brand message
  • Communicate your brand story
  • Explain your value proposition
  • Build relations with your customers and prospects.

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

Keep following do’s and don’ts in mind:

Do’s:

  • Videos should be purposeful and carry value for your customers.
  • Videos should be attention grabbing.
  • Videos should be bit emotional or sentimental.

Don’ts:

  • Videos should not be too long or too short
  • Videos should not be boring
  • Videos should not be offensive by any mean.

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers. Through a 10-second snapshot, you can

  • Introduce your business
  • Convey your inspiring story
  • Create a teaser
  • Offer a discount or promotion
  • Find the talent
  • Promote your product

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

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How Does the Ford GT Stack Up?

How will it compare to the competition?

The GT is by no means a Shelby GT 350 R, not even close. Besides the over $350,000 jump in price and the additional 100 or more horsepower. The new GT is even more track-focused then the previous ones. And the mid-engine layout, combined with the GT’s carbon-fiber construction it much more than a muscle car and more of a Super car.

Even though Ford has not decided on a specific horse power, the new GT with 3.5-liter twin-turbo V6 will produce more than 600 horsepower. Standing up well to the Corvette Z 06 and its’ 650 horses. Now Ford says it is working on the power-to-weight ratios to be the best of any production car. Even if they can’t hit the ratio of the Koenigsegg One with its 2.2 lbs / hp and make it to the range of the McLauren P1 with its 3.5 lbs / hp. Even with its aerodynamics the approx. 3500-lb Corvette Z06 may be a little overweight to held ground with the new GT Priced like a Lamborghini Aventador

Knowing it’s expected price range points to the real competition of the new 2017 GT. Granted the Lamborghini Aventador is packing 691 horse power, but outweighing the Corvette Z06 in curb weight by another 500 pounds, it may have a hard time keeping up with the new GT on the track. When you consider the Aventador holds twice the cylinders as the GT’s twin-turbo V6, and the fact that the Aventador is a naturally aspirated V12 all wheel drive, you can expect it to be faster off the line.

It will be interesting to see how the GT compares to the McLaren 657LT the car that feels like a competition vehicle. Weighing in at less than 3000 lbs, the 657 is pretty light, but the GT will probably weigh less. The Mc Laren 675LT is also a limited-production car, with only 500 units slated to built and cost about $50,000 less than the Lamborghini.

Then there is the Ferrari F12tdf with a price point just under $500,000 with a substantial increase in power. Touting a 6.3-liter V12 with 770 horsepower hitting 0 to 60 in under 3 seconds. The Ferrari will be a head over the GT by more than 100 horsepower, but the based on Fords claims the GT should be much more light weight. With Ford skipping a hybrid-electric system, it will be something to pit the new and severely less expensive Acura NSX with its hybrid tech and all-wheel drive against the new GT and its focus on light weight. With the NSX and its 573 horsepower will it be enough to hold its own against the GT? Time will tell.

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